Students learn to be ad-savvy by exploring the pervasiveness of ads in their lives and by analyzing what ads are trying to sell…and trying to hide.
Recommended grades: 4 and up
Time: 45-60 minutes
marketing
Recommended Books for Humane Educators
In this document, you’ll find recommended books in several categories and on a variety of subjects. You’ll find books for adults on education, social justice, environmental sustainability, animal protection, and culture and change-making. We have also curated a series of children’s books for educators and parents to use, and you’ll find links to these compilations…
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Media, Media Literacy and Marketing Global Issues Guide
Find suggested books, websites, articles, videos, lesson plans, activities and other resources on media, medial literacy and marketing issues to help you learn and/or teach about this topic.
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Looking Beyond “Pinkification” and Other Gender Stereotypes
by Marsha Rakestraw In March 2014, a couple of essays appeared in Slate and New York Magazine, castigating mothers of girls for complaining about the “pinkification” of girl stuff, citing it as an example of girl blaming. Author Yael Kohen wrote, “No symbol of girl culture is more powerful than pink.” There was a significant counter-response…
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Who’s Missing From Mainstream Media? (lesson plans)
by Marsha Rakestraw A few years ago at our graduate student residency, one of the students led an activity in which small groups looked at the prevalence of men, women, and people of color as authors of articles in different sections of the newspaper, such as Style, Sports, Business, and Arts. They found that men…
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9 Tips for Horrorific & Humane Halloween Costumes
by Marsha Rakestraw Dressing up on Halloween isn’t just for kids. According to the 2011 National Retail Federation survey, almost half of adults plan to don costumes for Halloween this year, and more than 1 in 10 pet guardians will adorn their furry friends. Americans are expected to spend $2.5 billion on Halloween costumes this…
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El Factor Guay
Ayuda a los participantes a pensar en el concepto “guay” desde un nuevo punto de vista y a definirse uno mismo explorando qué es guay, quién decide lo que es guay y las diferentes maneras de defnir guay. Recomendado para grados 7-12 Duración: 90-120 minutos
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¿Qué Precio Tiene La Belleza?
Esta actividad le ayuda a los estudiantes a explorar y pensar críticamente sobre el impacto de los ingredientes en los productos de cuidado personal que se ponen, le ponen a otras personas, animales y que afectan al medio ambiente, al igual que la manera en que la mercadotecnia y las marcas afectan nuestras elecciones. Recomendado…
Read more »Análisis de Anúncios
Estudiantes tienen que explorar como se afectan los anuncios a sus vidas y analizar lo que tratan vender o lo que tratan esconder. Recomendado para grados 5 y mayor Duración: 45-60 minutos
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