This website offers “style guidelines for media practitioners in the professions of journalism, entertainment media, advertising, and public relations to offer concrete guidance for how to cover and represent nonhuman animals in a fair, honest, and respectful manner in accordance with professional ethical principles.”

The ways in which we talk about nonhuman animals (e.g., language, framing) greatly influence how we think about animals and our relationships with them. This source is helpful for thinking about and using communications in ways that “foster less domination and exploitation and more respect, care, and ecological responsibility.”