IHE News
Study Shows Brands Matter to Young Children
Published on: August 7, 2007Source: from USA Today, August 7, 2007
Written by: by Lindsey Tanner, AP Medical Writer
"Fifty-four percent preferred McDonald's-wrapped carrots versus 23% who liked the plain-wrapped sample."
Parents, media activists and others have been concerned about the impact of branding on young children. A new study shows just how strong that branding impact can be. Researchers tested a group of children, ages 3 to 5, by asking them to taste a series of foods, one with McDonald's packaging, one with plain packaging. Even though the foods were exactly the same (and some, such as carrots, aren't even available at McDonald's), the majority of the young food testers said that they preferred the taste of the "McDonald's" food.
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MOGO Workshop - Farm Sanctuary (Watkins Glen, NY)
August 30, 2008 - 8:30 am to August 31, 2008 - 4:00 pm | Location: Farm Sanctuary
Live your values. Change the world. Choose MOGO! Let your life reflect what truly matters to you. Discover ways to choose MOGO (the most good), act on what's most important to you, and build a better world. Come to our life-transforming weekend MOGO workshop, th...
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August 30, 2008 - 8:30 am to August 31, 2008 - 4:00 pm | Location: Farm Sanctuary
Live your values. Change the world. Choose MOGO! Let your life reflect what truly matters to you. Discover ways to choose MOGO (the most good), act on what's most important to you, and build a better world. Come to our life-transforming weekend MOGO workshop, th...
Read More